Release from Lyons Township High School: WLTL 88.1FM Radio at Lyons Township High School has long
The United States of America runs on the creativity, leadership and drive of small business professionals, entrepreneurs, risk takers, creators and innovators.
These are the people who keep America running, and the latest research says they are not wasting one moment of their precious time listening to WIND bags on AM Radio bloviate about politics, fear, and division. They simple can’t afford to listen to anything unless it’s helping them reach their goals.
“Great minds discuss ideas; average minds discuss events; small minds discuss people.” – Eleanor Roosevelt
8,000+ Baby Boomers Turn 65 Every day for the next 15 Years
The Baby Boomer Generation is poised to control the largest transfer of Wealth in the history of planet Earth as they cash in retirement accounts and social security, and their parents leave them trillions of dollars in inheritances. The “Boomers” are expected to spend every last penny on as life expectancy is at an all time high, cost of living is at an all time high, and they plan to live an abundant lifestyle shared with their children (generation X) and grandchildren (generation Y).
The hot trend in TV used to be mindless realty clutter, but that’s changing thanks to shows like The Apprentice, The Profit and Shark Tank.
“What you’re watching on Shark Tank is the pursuit of freedom,” says Venture Capitalist Kevin O’Leary, AKA Mr. Wonderful on the Shark Tank .
“There used to be a perception that if you wanted a safe career, you worked for a big company, stayed there for 25 years and got a pension. That’s a lot of crap. There’s more risk now being in a big company as they downsize and jobs are taken offshore. If you have any entrepreneurial streak in you today, you say to yourself, ‘I’m going to take risks and have the potential to become wealthy and create my own business.'”
Success leaves clues. If you want to make more money, you must know the score. You need to know all your numbers at all times. And you must focus on the RIGHT numbers. Many small business owners don’t even know what the right numbers are. Should you focus on Twitter followers and Facebook Fans? Not likely.
One of our clients laughed and said, “yeah, the customer that pays is my ideal customer”.
You know the saying you can pick your friends, but you can’t pick your family? There’s another one more popular with children. You can pick your nose, and you can pick your friends, but you can’t pick your friend’s nose.
The truth is, you can pick your customers. In order to pick your customers, you first need to describe your ideal customer and design your customer avatar. How do you do that? We have a ground breaking video here that begins to explain the concept of identifying your ideal customer. It’s intertwined with knowing the score. These concepts all dovetail together as part of the Magic Business Formula.
Who’s down with L-T-V? How about C-A-C? If you don’t know what these stand for, and your business needs a boost…you must watch this video! These 6 letters WILL transfer your business!
Host Your Own Show On WCKG
Nearly every business has a website. Nearly every business person is on Facebook, Linkedin, and other social networks.
But with dozens if not thousands of competitors, your prospects think you are all the same, unless you change the game.
The most effective way for you to change the game, stand out, and get more business is to establish yourself as the authority and leader in your market. When you host your own radio show, you show the world: I am unique. I am an expert. I am the authority. You show the market place YOU are the person teaching, sharing and communicating so when they need what you have to offer, there is only ONE choice, YOU. Contact WCKG today to apply to become the host of your own radio show and dominate your market!
Write An Authority Blog/Column on WCKG.com.
Podcasting is becoming very popular for reaching your target customers.
If you want to start small, podcast first. Here’s a free training webinar from WCKG’s John Lee Dumas to get you started!
Podcasting has become a hugely powerful marketing tool. If you complete this training with WCKG’s special link, you can even use our studios!