July 29, 2013 Chicago, IL
Geoff Pinkus was the first live and local weekday show on AM 1530, WCKG. The “Pinker” (as friends and fans call him), is taking an extended break, and he may or may not return after these messages.
“My daughter is getting married this fall. This is the time to slow things down a bit.”, said Pinkus. “I’m working on taking my MAN DIET to the next level and between that and my media launch of a new e-cigar, it’s a good time to take a break from radio. I have a great relationship with Matt Dubiel (WCKG General Manager) and the other hosts on WCKG though. You never know what’s coming down the road! I’m sure you’ll hear me from time to time, popping in.”
The station has boasted bombastic big names like Mancow Muller, Michael Savage, Alex Jones, sports giant Dan Patrick, and WCKG has promised to focus on an area overlooked by Chicago media: Suburban Chicago.
Much like WSCR in the early days of Sports Talk Radio, WCKG is a day time AM signal which means the station signs on daily at Sunrise and signs off daily at Sunset on 1530 AM. Fortunately for WCKG, people mostly listen to the radio from sunrise to sunset. Much has been said about the demise of print and the challenges of AM radio, but according to Arbitron and various Pew Research studies over 90% of Americans listen to terrestrial radio every week.
1530 WCKG may not reach Orland Park, but it covers all of DuPage County and blankets over 3 Million suburbanites surrounding O’Hare, Oak Brook, Hinsdale, Elmhurst, Naperville, Rosemont, and Downers Grove.
WCKG is the best way for local Suburban businesses in Chicago to reach highly targeted high income potential customers. The average income in DuPage County is $122,000 and WCKG focuses on those listeners. The station is so sure of this, they are offering a dirt cheap “test drive” of WCKG’s advertising programs here.
WCKG ownership and management continue working on bringing WCKG Radio Studios to one of those hot suburbs where residents can witness the magic of radio in person with windows-to-the-world studios much like those of WGN Radio and ESPN Radio (WMVP) in Downtown Chicago.
For now, WCKG is on the hunt for more local programming to showcase the fabulous business leaders, community events and news and views of people who’s voices often get drowned out in the shadows of the Chicago Skyline…Suburbanites in Chicago-land.
In a written statement WCKG General Manager Matt Dubiel had this to say about Pinkus:
“We wish Geoff all the best in everything he does. On a personal level we’ve become friends and I am glad he’s going to be able to soak in and enjoy giving his daughter away and working on projects he has enormous passion for. With the passing of our friend (sports director at WCKG) Johnny Von [Vondruksa] earlier this year, we’ve all made an effort to slow life down an enjoy the little things, which are truly the big things. True to form, The Pinker will continue Livin’ Large, his way.”
Geoff Pinkus’ last show in middays on WCKG will be Tuesday, July 30, 2013 from 11a-1p.
As WCKG moves in a new direction, it sounds as if new shows will be announced soon. Station management is mum about who or what kind of shows those might be.
For the time being, expect the Alex Jones Show back to it’s live airtime of 11am-2pm Weekdays.
Fans and listeners who are eager to support Free Speech and WCKG’s programming may do so here.